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dr. antonio marsocci


Antonio portrait height 6 cm.jpg
Passionate About Inspiring Others

As business consultant and coach, jewellery designer, owner of luxury concept coffee shop and fertility-surrogacy agency Antonio Marsocci leads a busy life with his own passion to spread the THINK POSITVE motto. He is currently Managing Director at Think Positive Group, a unique business fusion that grew from decades of professional training and personal experiences. For Antonio Think Positive is always the first step towards success !

Born in 1971, Marsocci hails from the Tuscan town of Pisa. Famous for its beautiful weather, mouth-watering food and gorgeous artisan crafts, Pisa was where a young Marsocci developed his passion for creativity and positive thinking.


After completing a degree in International Business Law at the University of Pisa, he made the move to the UK’s undisputed fashion capital of London in 1996. Here, Marsocci went on to secure leadership positions with a handful of prestigious global brands including Giorgio Armani, Kenzo and Trussardi. After years of success, Marsocci took on a Head of Retail position with the Matches Group. After four years with the company, he then lent his talents to leading UK homewares brand, Habitat and luxury vehicle manufacturer, Lotus Cars.


After racking up two decades of experience in the fashion and retail industries, Marsocci decided to indulge his passion for consultancy and coaching. In 2009, the energetic entrepreneur set up his first independent company Think Positive. Using his professional training and personal talents, Marsocci  offers business owners, executives and senior managers a bespoke consultancy service designed  to help increase revenue, improve customer service and boost productivity.


Think Positive, founded by Antonio Marsocci, is the go-to consultancy agency for luxury brands that want to penetrate the UK and the Whole International Market, whilst continuing to develop within home market territories. As brand- retail experts, Think Positive can completely set up your business presence in the UK whilst managing your complete service package; including analysing, evaluating, recommending and implementing practical and commercial solutions for the whole brand strategy. Through management of design, finance, marketing, merchandising, operations, wholesale-distribution, retail, and e-commerce Think Positive can directly increase revenue, decrease expenses, improve the customer service experience and improve customer image.

Think Positive’s services include central operations, productivity and process improvement, store of goods, operational consistency, buying and category management, sourcing and supply optimisation, strategy and planning, team operational delivery and store format development. What makes us different is founder Antonio Marsocci’s deep industry experience combined with excellent and translatable consulting expertise. Think Positive is selective, opting to specialise in luxury brands and retailers to ensure that we fully understand this sector and the unique challenges of retailer and consumer brands. It’s this approach that has enabled long-term successful relationships with some of the most recognisable brands in the world.



After enjoying unprecedented success, Marsocci decided to marry his professional coaching experience with his passion for jewellery. The result was the creation of a stunning range of sterling silver jewellery embedded with Marsocci ‘s fundamental message – Think positive! All items are handcrafted in Italy using 925 sterling silver. The current range includes a gorgeous collection of charms, bracelets, earrings, necklaces and cuff links.

“By wearing this constant reminder of your “think positive” state of mind, you make a statement about the attitude that you bring to your life. A declaration of intent for everyday living. Be with me and be part of the Think Positive world. It is time to make optimism an everyday reality," he explains. 


After thirty years of retail experience acclaimed brand and retail guru, Antonio Marsocci, had a vision. This vision led to the creation in 2018 of the Think Positive Fashion Cafe, a high-end space where Italian coffee, patisserie and delicatessen meet international fashion and art. Antonio's mission is to bring the world of technology and fashion together to create a unique discovery experience for the discerning fashion consumer.

At Think Positive Fashion Cafe you will be able to enjoy the finest Italian coffee, Illy, whilst customising your wardrobe through a 3D virtual reality app (coming soon), which will make it effortless to buy from a plethora of different brands. Not sure whether your chosen artwork will suit your decor? Another virtual reality app (coming soon) will let you see your canvass on the wall before you've even left the store! Enjoy selecting your perfect image from a vintage selection of fashion prints and canvasses. Browse the selection of fashion, jewellery and accessories available in store, as well as the almost limitless selection available online, and all within the sumptuous surrounding of this bespoke cafe. The luxurious design, crisp white fabrics, and iconic black and white enamel of Mckenzie Child's tableware pairs harmoniously with the sultry copper of the menu screens. This unique shopping concept has the extra touch of a digital menu, which will rotate according to the time of day on informational flat-screens, Italian music, and a bespoke loyalty app full of exciting, exclusive offers. And throughout your wonderful experience at the Think Positive Fashion Cafe you will be gloriously enveloped in the comforting aroma of heritage Italian coffee, available fresh from the Athena Leva coffee station.

Think Positive !

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